Brand & Messaging
Not sure what to post, what to blog about, or what to say when someone asks you to speak? We build your messaging pillars, your story, and your voice, so you always have a go-to topic. Everything you put out sounds like you.
You’re brilliant at what you do. It’s time for you to shine online.
We help experts, speakers, and authors attract consistent leads and clients. It starts with a polished online presence backed by smart strategy, great storytelling, and profitable offers that scale.
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“Gina is the driving force behind all of our best-selling digital courses, marketing campaigns and customer journeys.”
Trusted By and Seen On
What we do
Everyone calls you an expert. So why does your website look like you’re stuck in 1997?
You built your reputation with clients who rave about you. Then someone looks you up online, and the person they just met is nowhere to be found. You don’t have the time to fix it, and honestly, you shouldn’t have to.
Putting yourself out there online is like opening a brand new storefront. We help you open it right: We think through the strategy, write the words, and make it live.
Websites
Got an old clunker of a website you keep bolting things onto? Let’s redo it. We’ll handle the copy, design, and build to create a site that tells your story and turns visitors into leads.
Courses & Programs
Through Course Creation Boutique, we take your expertise from outline to live platform and build the course that opens the door to your high-ticket offers, in as little as 90 days.
Visit Course Creation Boutique ↗
Graphic Design
Logos, workbooks, and full visual identities from Alex, our head of design at The 750 Shop. You’ll get a look that makes people stop scrolling and ask, “Who is that?”
Client Stories
Expertise, brought to life.
Bo Eason
Best-selling digital courses + events
Bo has trusted us with his digital courses, campaigns, and customer journeys for years. Our latest project: turning his live event into an on-demand course, so the work he does on stage keeps working all year.
See the work in action ↗
Mary Marcantonio
From a trusted practice to a real online presence
Mary built her reputation in person. Now her work lives online too: a full site built around her Parent Leadership Model, a speaking page, and a brand that carries her voice everywhere she shows up.
See how Mary’s brand transformed ↗
MyFedTrainer
From the go-to name in grants to a brand that leads with its CEO
MyFedTrainer teaches grant compliance to government agencies, tribal nations, nonprofits, and universities. We’ve helped redefine their brand voice and messaging and created a website with a clear path from their standout weekly newsletter to their industry-leading customized training.
New website coming soon
Who we are
Boutique on purpose.
We’re Gina and Alex, the husband-and-wife team behind ReFire Digital. Gina has spent the last decade turning expertise into programs that sell for Tony Robbins, IBM, Amy Porterfield, and Bo Eason. Alex is our head of design, from logos to workbooks to full visual identities. Around us is a small team of specialists in copy, build, and marketing.
We’re a boutique on purpose. We take on a handful of clients at a time, we tell it like it is, and we get it done.
Success Stories
Kind words from brilliant people
“When I need brilliant product development, I turn to Course Creation Boutique. They know how to take a spark of an idea and transform it into something real, tangible, valuable. They are not afraid to take risks, and ultimately deliver the goods, every time.”
“Gina is the driving force behind all of our best-selling digital courses, marketing campaigns and customer journeys. Bo and I only work with the Best and Gina is at the top of the online marketing and course creation industry!”
“I cannot tell you how easy it was to work with Gina and her team and how much I appreciate her insights and knowledge. She actively looked for ways to take more things off my plate so I could focus on my high value activities.”
Let’s Connect
Let’s Connect
Tell us what you’re building. We read every note personally, and if we’re a fit, we’ll tell you exactly where to start.